A professional, shine boosting styling brush Exclusive HeatFlex™ bristles bend & flex to effortlessly detangle & remove knots with less pain & breakage Signature helix spiral bristles create the perfect amount of tension for easier styling & smoother results Uses proprietary VitaBoost Complex of biotin & keratin to strengthen hair & reduce frizz Ceramic barrel emits negative ions for shiny, frizz-free styles Ergonomic, rubberized EasyGrip™ gives more comfort & control, even when hands are wet