New Products

Details:Our Inner Joi™ Hydrate formulas, made with Apple Extract, provide all-day hydration for a healthy hair appearance while making your scalp feel fresh and replenished as well.

Details:Joico InnerJoi Preserve Conditioner (often available in 300ml, sometimes smaller travel sizes) is a 96% naturally-derived, vegan, and color-protecting conditioner designed to fight fade. It uses raspberry seed oil and beetroot extract to nourish, enhance shine, and maintain vibrancy. The formula is eco-friendly, using sustainable, biodegradable ingredients.

Details:Joico InnerJoi Preserve Shampoo is a gentle, 90% natural-origin, color-protecting cleanser that keeps hair vibrant and soft using ingredients like beetroot extract and raspberry seed oil. It is a creamy, low-lather, vegan formula free from SLS/SLES sulfates, parabens, and gluten, designed to fight color fade, remove buildup, and leave hair nourished.

Details:JOICO InnerJoi Preserve Protective Milk (50ml) is a 97% naturally derived, vegan, and cruelty-free leave-in spray that protects hair from thermal damage and fading. Designed for all hair types—especially color-treated or damaged hair—this lightweight formula features Beetroot Extract and Raspberry Seed Oil to detangle, nourish, and maintain color vibrancy. It is free from silicones, parabens, and sulfates