New Products

Details:JOICO InnerJoi Preserve Protective Milk (50ml) is a 97% naturally derived, vegan, and cruelty-free leave-in spray that protects hair from thermal damage and fading. Designed for all hair types—especially color-treated or damaged hair—this lightweight formula features Beetroot Extract and Raspberry Seed Oil to detangle, nourish, and maintain color vibrancy. It is free from silicones, parabens, and sulfates

Details:This Joico InnerJoi Strengthen Masque is a powerful hair treatment that helps to strengthen and repair damaged hair.

Details:Joico InnerJoi Strengthen Conditioner (50ml) is a 96% naturally derived, vegan, and cruelty-free formula designed to repair and nourish damaged, overworked hair. It strengthens strands to reduce breakage while boosting shine, using key ingredients like coconut oil, Abyssinian oil, and vegan protein. The 50ml size is ideal for travel, ensuring hair remains soft, smooth, and resilient.

Details:Joico InnerJoi Strengthen Shampoo (50ml) is a travel-sized, vegan, and strengthening cleanser designed to repair and nourish damaged, overworked hair. Formulated with Coconut and Abyssinian oils, it creates a rich lather to boost hair strength, reduce breakage, and promote healthier-looking hair, making it ideal for daily use.