A vegan, highly concentrated purple shampoo Cleanses, tones & repairs while keeping hair hydrated from roots to ends Creates a rich lather to neutralize brassiness & boost brightness after one use Scientifically proven to make hair three times brighter than other top purple shampoos PH-Balanced Free of DEA, aldehydes & formaldehyde Cruelty-, gluten-, nut-, paraben-, phosphat-e, phthalate- & sulfate-free Suitable for blonde, lightened, grey hair & all hair types