Keep blonde and silver hair looking balanced with Ethique Tone It Down, a purple shampoo bar designed to neutralise brassy tones. Its ethically sourced purple mica pigments provide the colour boost you want in a simple hair-care routine.
The pH-balanced 15g mini bar is suitable for colour-treated hair and gentle enough for daily use. Babassu oil and cocoa butter are included in the formula, while beetroot adds to its brightening colour care.
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For blonde and silver hair: Helps neutralise brassy tones for a more balanced-looking colour.
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Daily-use formula: The pH-balanced bar is gentle enough to use every day.
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Long-lasting format: Each bar lasts for at least 10 washes.
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Easy to use: The solid shampoo bar fits neatly into your regular wash routine.
Use Tone It Down when your blonde or silver hair needs a purple-toned refresh, whether you wash daily or maintain colour-treated hair between salon visits.
Ethique Tone It Down is a purple shampoo bar for blonde and silver hair, designed to neutralise brassy tones. It contains babassu oil, cocoa butter, ethically sourced purple mica pigments and beetroot for a colour boost.
The pH-balanced mini bar is suitable for colour-treated hair and gentle enough for daily use. Each bar lasts at least 10 washes and is easy to use.
